🏨Web3 x Hospitality x Real Estate

RWA Market Size

The tokenization of real-world assets (RWA) aligns closely with Nattynites' mission to revolutionize the hospitality and real estate sectors. The total addressable market (TAM) for RWA tokenization is projected to reach $10 to $15 trillion by 2030, though some experts believe this estimate underplays the true potential (Outlier Ventures, 2024). This presents significant opportunities for Nattynites, particularly as it moves toward tokenizing illiquid assets, such as home equity/ Accomodation, which alone is valued at $3.2 trillion (BCG, 2022). Additionally, the global on-chain asset tokenization market, expected to grow at a 19% CAGR and reach $5.6 billion by 2026, highlights the potential for Nattynites to tap into an expanding digital asset landscape. The increasing adoption of tokenized platforms in regions like Asia, where the tokenizable market is valued at $3 trillion, further strengthens the case for Nattynites' future expansion. Early successes in countries like Indonesia, where platforms such as Nanovest gained millions of users, provide a model for how Nattynites can capitalize on these emerging trends (BCG, 2022).

Tourism Market Size

According to Statista (2024), the global travel and tourism market is expected to witness significant growth, with revenue estimated to reach $916 billion by 2024 and projected to grow annually at a rate of 3.99%, resulting in a market volume of $1,114 billion by 2029. Within this landscape, the hotels market is projected to become the largest segment, reaching a market volume of $426.50 billion in 2024. This growth trajectory highlights the increasing demand for accommodation services, with the number of users in the hotels market expected to rise to 1,814 million by 2029. The user penetration rate is anticipated to increase from 25.6% in 2024 to 32.8% by 2029, indicating a larger customer base seeking accommodation options. Additionally, the average revenue per user (ARPU) in this sector is projected to reach $0.46k, showcasing the potential for significant revenue generation. Notably, online sales are expected to account for 75% of total revenue in the travel and tourism market by 2029, emphasizing the need for Nattynites to leverage digital platforms effectively.

Web3 Revolution in Hospitality and Tourism

Blockchain technology is widely recognized for its transformative potential within the hospitality and tourism industries, offering enhancements in payments, tracking, service customization, and the safeguarding of personal information (Kizildag et al., 2019; Önder & Gunter, 2020). Moreover, its ability to revolutionize loyalty programs has been underscored, enabling the integration of loyalty tokens across different sectors, thereby improving customer engagement and overall value propositions (Dogru et al., 2018; Agrawal et al., 2018). Blockchain's decentralized architecture can also ensure greater transparency, security, and data integrity in loyalty programs, as demonstrated by emerging applications like the Decentralized Loyalty Token (DLOT) (Bozkurt et al., 2022). Additionally, blockchain adoption can streamline core operational functions in hospitality, such as direct bookings and digital identity verification, providing benefits to both consumers and businesses alike (Filimonau & Naumova, 2020; Kizildag et al., 2020). Finally, blockchain’s integration into the Asian hospitality market offers further advantages by enhancing auditability, persistency, and decentralization (Nguyen et al., 2023), highlighting its broad applicability and potential for industry-wide impact.

Web3 Market Size Prediction in Hospitality and Tourism

The global travel technologies market is set to experience significant growth, with projections indicating a rise from $5.4 billion in 2022 to $10.7 billion by 2030, reflecting a CAGR of 8.8% (Research and Markets, 2023). This expansion is driven by the transformative effects of blockchain and AI, with the Global Distribution System (GDS) segment anticipated to grow at 7.9%, reaching $7.2 billion by the end of the period, while the Airline & Hospitality IT Solutions sector is expected to increase at an 11% CAGR. Additionally, the crypto travel market, valued at $33 billion, and the tourism loyalty industry, projected to surge from $24 billion in 2022 to $73.6 billion by 2032 at a CAGR of 9.2%, further underscore blockchain's role in revolutionizing the industry (GlobalData, 2022).